connotation
noun
con·no·ta·tion
ˌkä-nə-ˈtā-shən
1
a
: something suggested by a word or thing : implication
the connotations of comfort that surrounded that old chair
b
: the suggesting of a meaning by a word apart from the thing it explicitly names or describes
2
: the signification of something
… that abuse of logic which consists in moving counters about as if they were known entities with a fixed connotation.—William Ralph Inge
3
: an essential property or group of properties of a thing named by a term in logic compare denotation
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Merriam-Webster unabridged
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