countercampaign

noun

coun·​ter·​cam·​paign ˌkau̇n-tər-(ˌ)kam-ˈpān 

variants or counter-campaign

plural countercampaigns or counter-campaigns

: a campaign waged in opposition to another campaign

Conservatives slammed the law, claiming it discriminates against men and waged a counter-campaign.

—Anna Momigliano

Examples of countercampaign in a Sentence

Recent Examples on the Web

EAT-Lancet was met with a coordinated online countercampaign under the hashtag #yes2meat. —Jan Dutkiewicz, The New Republic, 28 July 2021

Image Amazon’s countercampaign, both inside the warehouse and on a national stage, has zeroed in on pure economics: that its starting wage is $15 an hour, plus benefits. —New York Times, 2 Mar. 2021

Latino literary critics called those claims outrageous and launched a countercampaign to get Mr. Anaya’s work and others by Latino authors into Arizona for community libraries near schools where the book was banned. —Russell Contreras, BostonGlobe.com, 1 July 2020

Word History

First Known Use

1881, in the meaning defined above