credo
noun
cre·do
ˈkrē-(ˌ)dō
ˈkrā-
plural credos
: a guiding belief or principle : creed
Going forward is Iacocca's credo. If you don't go forward, he says, you go backward.—Bill Powell
As both a gambler and an inventor, Ragozin relied only on his instincts and his talent … . Self-reliance became a credo.—Jeff Coplon
In an age when Confucian ethics had become the official credo of the regime and the Buddhist sects were brought under strict government control, the most creative and gifted artists found inspiration in secular themes.—John M. Rosenfield
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Merriam-Webster unabridged
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