cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web As part of a cross-promotion with the NFL, Kelce joined astronauts (played by Fred Armisen, Tim Heidecker and John C. Reilly) training to man the first station on the moon. Erin Jensen, USA TODAY, 23 Sep. 2024 Blake also faced backlash for her cross-promotion of her new haircare brand Blake Brown during the film’s press run. Carly Thomas, The Hollywood Reporter, 3 Sep. 2019 The plugs function as cross-promotion for her husband’s movie and his credibility as a director and actor. Alex Abad-Santos, Vox, 15 Aug. 2024 The collaboration between the global music centers of Los Angeles and Tokyo is poised to greatly boost the cross-promotion of international artists. Kyle J. Russell, USA TODAY, 31 May 2024 Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre. Patrick Frater, Variety, 16 Apr. 2024 Carter showcased his rare skill for cross-promotion. Abe Beame, Rolling Stone, 7 Apr. 2024 In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail. David Lyons, Sun Sentinel, 12 Jan. 2024 Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird. Ryan Faughnder, Los Angeles Times, 10 Oct. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promotion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

Dictionary Entries Near cross-promotion

Cite this Entry

“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 31 Oct. 2024.

Last Updated: - Updated example sentences
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