cross-promotion
noun
cross-pro·mo·tion
ˈkrȯs-prə-ˈmō-shən
variants
or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano
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Merriam-Webster unabridged
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