marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The increase indicates customers are thinking ahead, said Jarrett Oakley, the subsidiary’s director of marketing. —Anne D'innocenzio, Fortune, 11 May 2024

Allan and Ball both went through production with the intention of only presenting Mae as the feral, mute Nova during the marketing and promotion of the film, but then the final round of TV spots and trailers let the cat out of the bag. —Brian Davids, The Hollywood Reporter, 10 May 2024

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing